Qualification Overview:
This Nationally Recognised Qualification provides further development for those people who may have relevant knowledge and skills in the sales area, and now desire to deepen their understanding and ability to work within the marketing sector. These programs reflect the roles of people who possess a sound theoretical knowledge base in marketing management and use those skills to ensure that marketing functions are effectively conducted in an organisation or business area.
Designed for:
This qualification is relevant marketing managers, marketing team leaders, product managers and public relations managers.
Requirements to Receive the Diploma of Marketing:
Participants are required to complete the two programs listed and successfully fulfil the assessments as indicated on enrolment to the program. This will be either through assignments (for each program) or a work-based project (which covers both programs).
Assessment:
Assessment of the Diploma of Marketing may be either through assignments (for each program) or a work-based project, which covers all of the competencies for the qualification.
Enrolment:
Step 1: Complete Application Form
Download the Information Kit and complete the Application Form to register onto the qualification. Mail, fax or email signed Application Form to AIM.
Step 2: Enrol on each individual program in your qualification
You will need to enrol on each of the programs that form part of your qualification individually, as each will have a various dates for you to choose from.
a. Enrol using Enrolment Form
- Fill in the Enrolment Form included in the Information Kit and send or fax back to AIM.
OR
b. Enrol Online
- Select the first program below and choose your preferred date, click Book Now
- Add yourself or Add Attendee to the program
- Click on Add Program to continue adding all modules for your qualification
- Once all programs have been added you can continue to the Checkout.
Program |
Program No |
Days |
Non Members |
Corporate/
Professional
Members |
Managing Team Budgets
BSBFIM501A Manage budgets and financial plans |
613 |
1 |
$565.00 |
$470.00 |
Marketing Management
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBMKG514A Implement and monitor marketing activities
BSBMKG508A Plan direct marketing activities
BSBMKG509A Implement and monitor direct marketing activities |
201 |
4 |
$1620.00 |
$1340.00 |
| Assessment per unit of competency or |
|
|
$235.00 |
$220.00 |
Assessment of Workplace Project
(Total x 8) |
|
|
$1880.00 |
$1760.00 |
| Total |
|
|
$4065.00 |
$3570.00 |