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201: Marketing Management
Program Overview
This program looks beyond marketing in its traditional sense and focuses on providing participants with an extensive exposure to marketing discipline and strategic dimensions of the enterprise in today’s rapidly changing environment. This program encourages participants to identify, develop and implement strategies which will enhance their organisation’s effectiveness in the marketplace. Participants will be able to clearly identify opportunities through evaluating the market, plan research, organise direct marketing opportunities, and review their process.
The program is content rich and provides a direct link to the issues and challenges of each participant’s workplace. Each module is presented with an eye to how it might be used to positively impact on performance, revenue or customer perceptions in the workplace.
The Marketing Management program also makes up a significant amount of the Diploma of Marketing for those participants who wish to pursue a Nationally Recognised Qualification. By demonstrating how they apply the learning from the program to their workplace, participants can fulfil the major components of the assessment required for this qualification.
Designed for
Managers, particularly sales and marketing managers, who wish to increase and improve their knowledge and skills in the marketing arena. Ideally participants should have had some exposure to the marketing field and experience working in a marketing role. However, participants who are new to marketing, but have the support of their organisation to implement marketing initiatives, will also benefit from the program.
Content
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Identifying opportunities for greater marketing exposure
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Evaluating the current marketplace
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What makes for a successful ‘marketing mix’
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Researching the market
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Interpreting data and information gained from the marketplace
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Aligning the marketing mix to the objectives of the organisation
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Monitoring marketing activities
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Planning and implementing direct marketing strategies.
Learning Outcomes
As a result of attending this program, participants should be able to:
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Identify, evaluate and review marketing opportunities
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Plan and interpret market research and trends
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Develop a meaningful marketing plan
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Communicate the marketing plan to key stakeholders
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Plan, implement and monitor direct marketing activities.
Nationally Recognised
Yes
Residential
No
Competency Standards
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BSBMKG501B Identify and evaluate marketing opportunities
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BSBMKG502B Establish and adjust the marketing mix
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BSBMKG506B Plan market research
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BSBMKG507A Interpret market trends and developments
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BSBMKG514A Implement and monitor marketing activities
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BSBMKG508A Plan direct marketing activities
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BSBMKG509A Implement and monitor direct marketing activities.
Miscellaneous Information
This program can be linked to Diploma of Marketing.
Note: Additional Assessment Fee applies. Please refer to Assessment Fees page.
You may also be interested in the following programs:
Managing the Media
Leading Your Sales team
Duration
4 days
*AIM Open Learning Programs are GST free, however GST applies to the catering component and is included in the fee.
Fees
| Professional Member: | $1,340.00 |
| Affiliate Member: | $1,620.00 |
| Corporate Member: | $1,340.00 |
| Public: | $1,620.00 |
Dates